Making magic happen Expand All | Collapse All Lessons Status 1 Litho vs Digital When to use litho When to use digital 2 Getting the brief right Getting the brief right 3 Campaign planning Campaign Planning 1 Campaign Planning 2 4 Copywriting and editing Copywriting and editing 5 Choosing the right pictures 10 rules for choosing pictures Image quality considerations 6 Design consideratons for print Design Considerations for print 7 Process control in colour printing Process Control 1 Process control 2 8 A departmental view of the factory Departmental view of the factory 9 The neuroscience of touch (substrates) About the neuroscience of Touch How to use touch and real world experience 10 Specialist Effects Surface Decoration Finishing Effects Other Effects